Approximately 100 people attended a three hour meeting at Inn at the Commons in Medford to hear the progress to date of the Rogue Valley Vintners. Introduction of Board members was followed by presentations by Deborah Steinthal, Scion Advisors, and Holly McPhee, Lookout. The presentations explained how RVV will progress to a January 2019 meeting at which time a Strategic Plan will be unveiled. The period from now through December 2018 will include:
- Market research on the Rogue Valley wine industry
- Strategic planning meetings with Board members, wine industry participants and community partners to identify the issues most critical to the development of our industry
- Completion of Strategic Plan
Both presentations stressed that the planning period is only beginning now and that participants from across the wine, recreation, culture and hospitality industries will be encouraged and asked to participate. Joining RVV is now possible and membership information was distributed.
Community partners were present from several Travel Oregon branches, Asante, Rosebud Media and Asante. Attendees in the room remarked that RVV has grown from three interested parties talking in February, to 30 participants in May, to over 100 people in attendance at this meeting. Q&A after the presentations focused in part on how RVV will organize the power of all of our related industries into one coordinated branding effort that will create more gains than any one company or industry could do on their own.
For more information, please contact Barbara@cowhornwine.com
Links to Download Presentations
Printed Program Booklet: Rogue Valley Vintners 2018-2019
Business Strategy Presentation: RVV Scion July 9 Community Meeting