March Newsletter

BOARD PRESIDENT UPDATE

I want to first and foremost say thank you to all of our new members and the sub-committee who has reached out to many of you over the last few months. The success of RVV will be in large part due to our community of wineries uniting around common goals. Combined, we have the power to make a serious impact on wine tourism and the perception of this region. I would like to personally say thank you for helping to support our founding efforts.

It’s been a busy start to the year for the board of directors. Below is a summary of the tremendous work that has been done since the start of the year. With the momentum we’ve established thus far, 2019 stands to be a pivotal year in history for the wineries of the Rogue Valley.

– Ross Allen, Board President, 2Hawk Vineyard & Winery

STRATEGIC PLANNING

The Strategic Plan is now complete and has been approved by the Board of Directors. We will be uploading the complete document on the website and will alert you once that is posted.

MARKETING/BRANDING

We have secured funding for the next stage of our planning – completing a branding and marketing plan. We have officially contracted with Lookout Marketing and Holly MacFee to complete those projects. The branding portion of Holly’s work will begin in April and is scheduled for completion by mid-May. The marketing plan will commence immediately following.

One of Holly’s recommendations was to work with Travel Southern Oregon on our similar marketing objectives. After detailed discussions between Travel Southern Oregon and RVV, we are very pleased to announce Bob Hackett joined the RVV board and will be the team leader for the branding portion of Holly’s contract.

FUNDING

The board selected and hired a grant writer in January. The grant application for Wine Country Plates was submitted on February 19. The grant amount requested is $50,000 and is for brand development and marketing. Presently, the initiation of the Lookout contract is being funded by our member dues. Thank you to all who promptly paid their dues and made this possible. By having member dues available, we are able to begin with Holly much sooner than otherwise would have been possible.

GOAL SETTING

A sub-committee of the Board has begun working on understanding the “BHAG” as developed in the strategic plan. BHAG stands for Big Hairy Audacious Goal and is the term Scion Advisors uses to describe a measurable goal for our organization. We identified our measurable goal as raising awareness with visiting tourists about the wine industry.  In Q3 we will be working with individual wineries to measure actual performance within our wineries. This measurement technique involves wineries providing visitor data in and would be aggregated “in-house” using a blind methodology.

UPCOMING EVENTS

May 16             U of O presentation of market research survey

June 19           Annual Board Meeting – Presentation & social in the early evening. Location and time TBA.