Welcome to Rogue Valley Vintners, a non-profit organization made up of wine producers, growers, and community partners with a shared mission to market Oregon’s Rogue Valley as a premiere wine region and destination.

The numbers are clear and strong:  Oregon is an increasingly popular destination for travelers from all over the world and they’re making a multi-billion dollar impact on Oregon’s economy. They come for unspoiled wilderness, adventure, amazing food, and wine. Each year, nearly a million travelers visit Crater Lake alone—an easy drive from Rogue Valley Wine Country. Our goal is to both capture current travelers to the region as well as new audiences to visit our wine destination, or better yet, make our wine country the primary reason for their trip.

The establishment of Rogue Valley Vintners (RVV) represents a transformational milestone for Southern Oregon’s wine industry. We have terrific momentum, with multiple grants, a strong base of regional partners, and alignment with statewide and regional organizations including Asante, Travel Southern Oregon, Travel Ashland, Visit Jacksonville, Travel Medford, Oregon Wine Board and Travel Oregon.

Rogue Valley Vintners key initiatives include:

Global Recognition

Build global recognition as a world-class wine destination through a compelling, differentiated brand proposition and best-in-class marketing programs.

Consistent, Excellent Quality

Provide a platform to encourage Rogue Valley wineries to collaborate and share knowledge to ensure consistent, outstanding quality of our wines.

Best Guest Experiences

Develop gold-standard tasting room ambassadors whose deep knowledge of our wine and local activities encourage visitors to visit multiple wineries, spending more time and dollars in our wine country.

Financial Sustainability

Develop and maintain a transparent organization that serves its members and attracts resources to fulfill our mission. 

Learn more about our strategic plan and join us in building a world-class wine destination.

Meet our board and get in touch @ .