About

Welcome to Rogue Valley Vintners. We are Rogue Valley Wine Country!

Rogue Valley Vintners is a non-profit organization made up of wine producers, growers, and community partners with a shared mission to market Oregon’s Rogue Valley as a premiere wine region and destination.

Rogue Valley Vintners (RVV) represents a transformational milestone for Southern Oregon’s wine industry. We have terrific momentum, with multiple grants, a strong base of regional partners, and alignment with statewide and regional organizations including Asante, Travel Oregon, Travel Southern Oregon, Travel Ashland, Grants Pass Chamber of Commerce, Visit Jacksonville, Travel Medford, Oregon Wine Board, and Oregon Winegrowers Association.

The numbers are clear and strong:  Oregon is an increasingly popular destination for travelers from all over the world and they’re making a multi-billion-dollar impact on Oregon’s economy. They come for unspoiled wilderness, adventure, amazing food, and wine. Each year, nearly a million travelers visit Crater Lake alone—an easy and breath-taking drive from Rogue Valley Wine Country. Our goal is to both capture current travelers to the region as well as new audiences to visit our wine destination, or better yet, make our wine country the primary reason for their trip.

Rogue Valley Vintners key principles include:

Building Global Recognition

Become synonymous with Oregon wine as a world-class wine destination through our Rogue Valley Wine Country brand proposition and best-in-class marketing programs.

Growing opportunities for Collaboration and Information Sharing

Provide a platform to facilitate and encourage collaboration and shared knowledge across our growing wine region.

Elevating Guest Experiences

Develop gold-standard tasting room ambassadors whose deep knowledge of our wine and local activities encourage visitors seek unique experiences across multiple wineries and our diverse wine region.

Financial Sustainability

Maintain a transparent organization that serves its members and attracts resources to fulfill our mission.

Meet our Board and Executive Director

Explore our newest member benefits Link to member benefits page

Learn more about our strategic plan 

Visit our consumer website at www.RogueValleyWineCountry.com

Get in touch @ hello@rvv.wine.