Marketing & Research

Marketing

Right now, 2 million visitors* come to Southern Oregon each year for Crater Lake, rafting, fishing, Shakespeare, hiking and more as the primary reason for their trip. What if we could make our wine country the main reason or a top reason to visit? RVV’s marketing programs aim to do just that, by Making a Southern Oregon Vacation Synonymous with a Wine Vacation.

Partnering closely with local and regional Destination Management & Marketing Organizations (DMOs), plus our own stand-alone programs, we’ll connect all the great adventures in this region to the unparalleled Rogue Valley wine experience. Think of it as wine with everything.

The following marketing programs are on tap for 2020. Please reach out to to participate and learn more.

Rogue Valley Wine Country Enewsletter

Quarterly newsletter to Rogue Valley wine fans with stories on events, wine country experiences, where to stay, eat and hike, bike and more.

Facebook Leads Campaign

We’re building a fanbase of Rogue Valley Wine Country prospects and enthusiasts we’ll regularly engage with and inspire to visit our destination.

Rogue Valley Wine Country Map & Rack Card

Featuring Rogue Valley Member Wineries plus other things to see, eat and do in our wine country. Will be distributed at airport, welcome centers, hotels and attractions throughout the region..

Website

We’re building a robust website to inspire wine loving travelers to visit RVWC and give them all the tools they need for their trip. Includes member winery photos and descriptions, events, interactive map, where to stay, wine country itineraries, hikes, culture tips and more.

Events & Promotions

RVV will be a sponsor at the Oregon Wine Symposium in 2020 as well as a key partner in Oregon Wine Experience Summer 2020 & more.

PR

RVV is partnering closely with Travel Southern Oregon and the Oregon Wine Board to share stories, wine country itineraries and host media in the region.

Research

2019 Oregon Winery Visitor Profile Study Report

Conducted by Oregon Wine Board, U of O in partnership with RVV & other Oregon wine regions.  Includes a Rogue Valley breakout.

2017 Southern Oregon Overnight Travel Study, Longwoods International

The creative materials on this page are design concepts with found photography for comp purposed only, not final published materials.