Marketing

Marketing

When travel restrictions are lifted, Southern Oregon can expect to welcome more than 2 million visitors whose primary purpose is to enjoy the beauty and wonders of our Valley – Crater Lake, rafting, fishing, Shakespeare, hiking, music and more. What if we could make our wine country the main reason for their visit? RVV’s marketing programs aim to do just that, by Making a vacation to Southern Oregon’s Rogue Valley synonymous with a wine vacation.

 

Partnering closely with local and regional travel, tourism and hospitality partners, plus our own stand-alone programs, we connect all the great adventures of this region with an unparalleled Rogue Valley wine experience.

 

Think of it as wine with everything!

 

Learn more about Rogue Valley Vintners membership

Consumer Website

To inspire wine loving travelers to visit www.RogueValleyWineCountry.com, our consumer facing website offers all the tools needed to plan their wine country getaway, such as an interactive map, where to stay, wine country itineraries, hikes, culture tips and more. We feature member wineries with photos and descriptions; and our winery members have real-time access to update their own information, including events calendar, current releases, hours and more.

Social Media

We’re continuously building a fanbase of Rogue Valley Wine Country prospects and enthusiasts that we regularly engage with and inspire to visit our destination. Our active social media campaign features member wineries and everything the Valley has to offer to accompany their wines. Follow us on Facebook at Rogue Valley Wine Country and @RogueValleyWineCountry on Instagram.

Rogue Valley Wine Country Map

Featuring RVV member wineries plus other things to see, eat and do in our wine country. The map is continuously stocked at Rogue Valley Medford Airport, welcome centers, hotels and attractions throughout the region.

Rogue Valley Wine Country eNewsletter & Blog Posts

Quarterly newsletters and blog posts began in fourth quarter 2020 reaching Rogue Valley wine fans with stories on events, wine country experiences, where to stay, eat and hike, bike and more. Quarterly Articles are posted on www.RogueValleyWineCountry.com as well as distributed regularly via email and on social media.

Events & Promotions

Rogue Valley Vintners is once again a community sponsor at the Oregon Wine Symposium 2021 as well as a key partner in Oregon Wine Experience 2021.  In preparation for the time when we will once again be able to gather, RVV is developing collaborations with event and festival organizers, wine and food trail organizations and tourism business to expand opportunities to showcase our region’s wines at every turn.

Public Relations, Industry Communications & Support

Rogue Valley Vintners is developing stories, wine country itineraries and is establishing our presence with media outlets. In collaboration with our state and local tourism and marketing partners, we are focused on bringing wine media to the region. As a member of the Oregon Winegrowers Association and Oregon Wine Board, RVV members will benefit from state and national advocacy, marketing and information briefs that affect the Oregon wine industry.

Philanthropy

When the wildfires destroyed homes and left families with little but the ashes that represented what once was the place from where their memories were made, 24 RVV member and non-member wineries and 7 community sponsors stepped up. In only three weeks, Rogue Valley Wine Country Cares raised nearly $59,000 of which 100% went to 16 winery and vineyard workers who lost their homes, helping them afford more stable housing for their families.

Visit our Join RVV to learn more about membership in Rogue Valley Vintners